Day 9 & Day 10

Day 9 - Festival Debrief Today is a chance for me to catch up with Ernst post festival. Over the past week I’ve been on a fact finding mission to learn about how their festival differs to ours, what the similarities are, the approach to the programme, the typical customer profile, social media, pricing and PR strategies, how they advertise and how important the brand is. There are some similarities between our festivals including the range of artists and variety of concerts on offer that can satisfy all jazz tastes. There are some really unique offerings too – jazz for schools, young people and the elderly, and the link with NTNU and their students. The branding across the city is fantastic and it’s great to see people interacting on social media. What is clear is that there is overwhelming support for the festival and the volunteers are a key part in making this a successful event. Tonight is the Volunteer Party – it’s a chance for the organisers to say thank y...